Lloyd Graff recently purchased Jim Graff’s interest in Graff Pinkert & Co., and he felt it was time for a redo of the company’s Website and logo. Today’s Machining World, our Web magazine about the precision machining industry, also changed its logo five years ago and redesigned its Website last year.  Its important to stay current in business, and periodically refreshing marketing and advertising is a way to do it. I was in charge of coming up with the logo and it was a tough gig because we really had no idea what we wanted.